Where Metrics Go Wrong

Of course, it’s okay to track some of these metrics internally within your department if they will help you make better marketing decisions. But it’s best to avoid sharing them with other executives unless you’ve previously established why they matter. Vanity Metrics Too often, marketers rely on “feel good” measurements to justify their marketing spend. Instead of pursuing metrics that …

When E-mail Does Not Work

• If you do not segment your campaigns, relevance suffers • If you never target e-mail according to the prospect’s behaviour, you are missing one of the most powerful conversion drivers. • If you cannot tie your activities to website visits, social media interactions and offline activity, you’re only getting a tiny part of the picture. • If your mail …

Measure your Marketing Program

The best marketing programs have intentional measurement strategies planned in advance. So as part of planning any program, you need to answer these three questions: • What will you measure? • When will you measure? • How will you measure? In almost every case, you will need to take specific steps to make your marketing programs measurable. This often includes …

Biggest SEO Mistakes: Ten Tips on How to Avoid Them

We have understood the significance of the three elements in the keyword list in the last week. Your keywords are very important with respect to the optimization of your web page using HTML code along with programming to design the linked pages. The list keywords plays an important role in SEO also.

Optimise Your Business Blog with Five Effective SEO Strategies

Writing the blogs can provide the information relating to business, latest news and the current issues which are mainly highlighted. Making use of the content, which is helpful in providing detailed insight about the company’s profile and its business strategies. But main problem is to find about who is reading the blog. The other factor which is equally important as …

Your Keywords for SEO Power: Nine Places where to Put Them

The search engine marketing is one of the highly useful requirements which are very worth in knowing and having three main elements of SEO: List of keywords – highly useful list of keywords The density of keywords – how many keywords to be used Link building – get the links of other web sites to your website Let’s discuss about …

Effective SEO Keywords: Five Secrets on How to Select the Right Words

How many keywords should be assigned to each page on the website? And how should you pick the keywords? An Inc. 500 CEO offers his advice on SEO.Keywords are the one and only one concept which rules the growth of internet. For last one decade we have seen how the Internet has changed the world allover. The Google which dominates the …

The Perfect SEO Checklist

The following checklist is what you should check while you are building each page of your website or blog. Created an optimised page title. 60 characters max Optimised description meta tag. Less than 250 characters Listed a few, relevant comma-separated keywords in the keywords meta tag Included keywords in page heading H1 tag Included keywords in H2, H3… headings Developed …