SEO for the end of 2014
2014 is the year that SEO saw massive changes, although they’ve been on the horizon since the introduction of the ‘Google In-depth Articles’, it is now that writers, seo for bloggers and website managers need to be addressing the latest strategies for search engine optimization.
It’s quality and it’s quantity
Quality and quantity are two equally important elements needed for the correct combination of SEO. The word count that’s most favoured by Google tends to be between 2,000 – 5,000 words and possibly the most important factor is that the content is genuine i.e plagiarism free and quite unlike anything else found on the web. This is where developers who are cutting corners with their content and hiring cheap non-native and poorly trained writers are coming unstuck. With written content, you get what you pay for. This blog sums up exactly what you can expect from a cheaper writer and why they should be avoided: Good Freelance Writers.
The introduction of the Hummingbird update and Google in-depth articles has meant that people are really paying attention to a websites content. If you’re content isn’t good enough, is duplicated, poor or trivial then it can quickly disappear from search results. To have your website ranked highly the content needs to be excellent and unique. SEO service london of 2014 are all about building up quality back links to websites that are relevant, it’s time to be doing away with the old techniques of keyword stuffing, spamming, black hat SEO and moving onto organic / white hat SEO in order to be superior.
Here’s a statistic or two
The amount of unique searches processed by Google per day is quite astronomical. According to Internet Live Stats there’s an average of 40,000 different internet searches per second through Google. This translates to a staggering 3.5 billion searches every day and we have learnt through a Google Study that 10% of these searches are from users who want long-form, highly-detailed information from the search.
In August of 2013, Google launched the inclusion of in-depth articles in their search results, within broad terms such as abortion, terrorism, basketball and investment. This came as little surprise to those who had been following Google’s changes, especially the Panda updates.
Appearing in the in-depth article results
Very often if you perform a search via Google for a broad topic, name of an organization or a person you will be provided with a block of results that are names ‘In-depth articles’. In-depth articles are results that are presumed, by Google’s algorithmic signals, to provide you with a more thorough insight to the searched topic due to the quality and the quantity of the articles words.
As a webmaster, there are methods you can use to aid Google to find your in-depth and high-quality content, so that it will be presented to internet users during their search.
Optimising your website for Seo to be included in the in-depth articles feature.
Your article’s makeup for Seo
There are many features involved in the publication of an article: Articles Makeup and each one has a bearing on how you rank. However, it is the following attributes that are the most important for you to be featured within a block of in-depth results:
Crawlable and indexable image (s)
Removing restricted content
Google needs to be able to properly crawl and index all of the content on your website in order to be able to feature it within their search results. This does include videos and images, as well as your written content. Many website hosts will try to gain interest, custom or money by offering subscription-based access, or the requirement to register before you view. Although great marketing techniques, they are not so great if you’re aiming for a slice of the in-depth section pie.
The cynic in me wonders…
Is it worth it? The time, money and resources it takes to write (or have written) thousands of well researched, high-quality, unique content for a blog piece or article so it will be classified as in-depth can be draining. You also have no guarantee, and this is the truth of it. Broad searches mean that if you’re company is all about selling wet gear, someone searching for the term ‘’wet gear’’ is as likely to be shown results for news stories as they are for suppliers.
I conclude with this: lots of traffic does not mean lots of interest or sales. Although users may click on your site, they may click off just as quickly – if they’re wanting to purchase a diving suit what relevance is your blog on ‘Diving suits through the ages’ going to have?
I feel that instead of bending over backwards, devoting your resources and betting on showing up in the in-depth article sections, one should keep their focus on making and marketing content that is; excellent, unique and customer-focused. The bottom line is that it is this which will have the greatest impact on your bottom line.