Many people believe that link building is an easy task, and anyone could do it. They do think that they know quite a lot about such a plan because they have read hundreds of articles dealing with the subject. Based on this there is the feeling that they are therefore fully equipped to run a full campaign with this acquired knowledge.
What they do not realize is that any link building plan needs to be sustainable. In reality the thought behind their “plan” is simply a matter of creating as many links as possible. The problem, though, is that there can be hundreds of links, but it does not mean that these are good ones. It is important that you note down your good links, keep them and the relation to them open.
Creating a Sustainable Link Building Plan
It is important for your SEO Company to keep a calendar of the blog posts you would be posting. The posts are there to create links, but they would not necessarily work each time. You do need to work out a strategy that would work.
This means that you should not be too optimistic that you would be able to make, for example, ten posts per day or even per week. You might not be able to have the time to write well-researched articles that would be worthy of any links.
The idea is for an SEO agency to create a sustainable link plan. If you overload it with the demand to create too many articles, you might not be able to keep it up. It is important to realize that quantity is not necessarily the key to building links. It is quality content that would make quality links possible.
Some Aspects of Link Building
An aspect of link building is the fact that some would want to buy links or into a link building network. It cannot be sustainable for the reason that it costs money. Not many businesses have the kind of budget to continue purchasing links. It is also not a very stable way to get your new site off the ground.
To set your plan in motion, your SEO agency needs to set short-term goals as well as long-term goals and what the cost would be. These goals will assist you in achieving a sustainable link building plan. It is a matter of keeping a consistent flow of content as well as links for the entire year.
The Actual Plan for Link Building
The actual plan should have a specific strategy and there are, therefore a few things that you should consider. The plan you devise should have a number of aspects such as:
- Getting a content calendar set up should be one that you can stick too. It should give you the leeway to create fresh, new and interesting content. Thoughtful content can generate a number of good links.
Your calendar should include the space for you to create content for your own blog and also some time for guest blogging. The guest posts should be limited to about twenty-five per cent of your overall posts. This would ensure that it does not turn into spam.
- When it comes to marketing your website. Google is one way to go. It would therefore be a great asset if you have a Google+ account to get your content promoted on the Internet. The more popular social media sites that you should also include in your link building strategy are Twitter and Facebook.
The social media is one of the easy ways to get your content out in the open by promoting the content you produce. Added to that you also need to interact and be involved when you do get feedback. It is therefore valuable to grow your social capital in order for you to give your content more exposure.
- Even though Google is a major way to promote your website, you should think about other ways to promote your content as well. Your SEO Company should be able to assist you with this as well. One other way is to have your website or blog listed in a directory. Here you should choose your directories carefully. Some of the directories that you should consider are the Yahoo! Directory, JoeAnt, Best of the Web Directory, Euroseek and Ezilon.
- A further way of implementing your plan is to use the broken link building strategy. This can be time-consuming, but it can create a great many useful links. Many Webmasters would not mind if you can offer them an alternative to the dead links on their site, especially if the links are related to your site.
You could also contact Webmasters on sites where you could serve as a resource. Follow-up articles are great ways to get links back to your site. You could, therefore, offer the Webmaster content that would be related to content already on their site.
Making Adjustments an Existing Plan
Your SEO Company often has the task to take over the marketing of another site. Very often the site had been mismanaged and you would have to set up a new link building plan for it. At other times the site might just need minor rebranding. This would be an easier task for you as there is already a plan in place and you can simply work on that as your foundation.
Should you have to start from scratch, you would need to start with a new content plan. Your company do have some good contacts and you are able to send out requests for guest posts. You should find sites that have good page ranking as this will show that they do have high traffic volumes. One important point here is that you should find those in the same niche or related to your own website. This will make linking that much easier as well.
The final and most important point is to keep the momentum of your link building strategy going. This is what it means to sustain your link plan.